The catagory where this is most obvious is money making products. If your potential customer can see PROOFit is already making money for YOU!, the price goes up and the resistance goes down.

You can have THE BEST PLANNED ADS with the most compelling copy on the fanciest websites money can buy, but without proof, you are just noise in an overcrowded marketplace.

Be honest, if you saw a website that offered a way to make some extra money and could PROVE IT WORKS , how fast would you check it out?

That's exactly why all successful online marketers have SCREENSHOT software in their toolbox.

• Show PayPal Income Statements
• Detailed snapshots of websites
• A short tutorial or demo
• Search engine results
• Anything on your screen you want them to see!

Hold off on selling your money making products until you can PROVE IT and then watch the bidding wars start.